Grow your business by automating how you quote and sell bespoke products and services

Selling bespoke products online is hard.

Why does it have to be painful as well?

Letter from our CEO, Leon Pajntar

Selling bespoke products online is hard. Not only because of the competition you have, but because your products need personalization before making a sale. 

There are countless options your customers can choose from, but most of them don’t have a chance to. Research shows that potential customers never explore the products in detail, even though companies invest big bucks in creating appealing brochures. (But they need to be downloaded.)  

Have you tried opening a brochure on your mobile phone? It sucks. You have to zoom in and zoom out to see the product. You have difficulties reading the text because it is not optimized for your device. And you only experience the product in a fake environment (a beautiful one, nonetheless). 

Imagine now that you are buying windows online. Do you want to read first about what kind of windows company offers, then download the brochure, which you never really read, and then send a request? Only to wait for the offer that comes within two weeks. 

What would your thoughts be if you visited a website where the company empowers you to explore their products with a simple-to-use product configurator? You can see and experience all the details (in 2D or 3D). Make changes regarding the colors, materials, add-ons, etc. Every change you make gives you a better understanding of how the product will end up looking, and you want it even more. 

By playing around and modifying the product, you get to experience it as yours. And the best part? After you finish, you receive a quote. 

Be honest, which would you prefer? 

My bet is, you would prefer the second over the first anytime. 

Now let’s consider this from a sales perspective. 

In the first scenario, your sales team receives an enquiry which contains only the basics. “I am renovating my apartment and need to replace my old windows with new ones. I need five windows in my living room, two in the kitchen, one in my bathroom, two in my bedroom, and two for my kids’ room. Please send me an offer. Thank you! ” 

What do you do? Ignore the request or make a phone call and ask for more information? 

Because this is a request that could turn into a larger order, you make a phone call. You get ahold of the prospect, explain everything, and take notes. Then you sit in front of your computer and prepare the quote. You send it out and await your prospects’ reply. You wait two days and still no response, you wait five days and still no answer, then you move forward and forget about it. Because why waste your time, right? 

In the second scenario, the customers are in charge. Fully equipped with everything your product can do for them, they create a quote tailored to their specific needs, all by themselves. Your sales team receives it and can focus only on closing the sale. 

But there is more to this. The quote is not where the story ends. No. The quote is only the beginning. Equipped with state-of-the-art technology, your sales team can track and monitor everything your prospects are doing. Did they open the offer? Did they read it? Did they accept it? How many requests do we generate? What percentage converts into sales? What’s the average order value? These are all the questions you and your team ask, but you need to spend hours looking at your excel sheets to find answers.

With SaleSqueze, you get them in a matter of seconds. Not only will SaleSqueze help you increase the quote-to-sales ratio, but it will also help you save time you are wasting on manually preparing them.

Ask yourself, do you want to waste time, or do you want to make the most of it? 

Leon

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