How Armat Generated 478% More Offers With a Product Configurator

Case study

Armat is a family-run company that’s been designing and building modern prefabricated buildings for 30 years. The business is customer-centric, and the team works hard to make sure that their customers get the best possible experience, as reflected in their vision: “We strive to achieve the highest standards of quality and to meet and exceed the expectations of our customers, who build the future with us.”

Ensuring a superior customer experience while outperforming the market was once a challenge – until they adopted the SaleSqueze platform. 

The challenge: Not fast enough response rate to inbound inquiries

One of Armat’s most popular products is a custom-made carport roof, which can be completely customized and built in thousands of combinations. Before SaleSqueze, the Armat team was overwhelmed by all of the inbound inquiries they received and often responded to them days later. 

The Armat team also noticed that the most popular time for inquiries was late afternoon or during the weekends, when their sales team was usually out of the office. This delayed responses even further, decreasing customer satisfaction and overwhelming the employees once they returned to the office. 

Armat was determined to find a solution to these delays and improve customer experience by speeding up the time from the initial inquiry to offer. They recognized that the best way to achieve this was by empowering their prospects to explore customization options on their own and get an instant offer based on their choices. 

The solution: A product configurator for automatic offer generation

The team at Armat is always on the lookout for ways to improve their customer experience. Implementing a product configurator, therefore, seemed like the natural step in their digital transformation efforts. 

They approached us with a clear vision – a product configurator for 3D carport roof visualization. 

Through the onboarding process, we identified their current challenges and mapped out the whole customer journey and sales process, starting with a product configuration. 

The result: A 478% increase in offer generation and more satisfied customers

We improved the customer experience by implementing an interactive product configurator that supports 3D product visualization. The configurator is easily accessible directly from their website and matches their brand visuals. 

Potential customers are quick to grasp the concept of the product configurator and can now explore customization options themselves. The 3D visualization makes it easy for them to imagine the final product, and they immediately receive an offer in their inbox after submitting an inquiry. 

The SaleSqueze configurator completely automates the early stages of the sales process, including offer creation. Before SaleSqueze, sales representatives would waste hours on generating simple offers instead of focusing on building valuable customer relationships and closing deals. 

Prior to adopting the SaleSqueze product configurator, Armat’s sales representatives only spent three days a week out in the field. Now, after implementing the product configurator and cutting time spent on administrative tasks, they can focus on sales four days a week. They’ve managed to reclaim one whole day for focusing on valuable tasks, which contribute to Armat’s growth and overall customer satisfaction. 

Additionally, SaleSqueze offers a backend sales solution with a complete overview of the sales funnel and its prospects. Sales representatives are now more agile and can react to any changes in a prospect’s activity almost instantly. 

Armat has experienced the SaleSqueze effect! 🚀

Here’s what Armat achieved after four months of using the SaleSqueze product configurator:

  • Received 1,873 inquiries in the value of €12,343,323
  • Increased their offer generation by 478% compared to 2020
  • Improved their sales by 40% compared to 2020
  • Saved 15 minutes of time per inquiry 
Satisfied customer experience

“SaleSqueze is a young and agile team of experts that helped us with offer generation by building a nicely designed and extremely useful product configurator. Every generated offer saves us 15 minutes of time. We’ve seen other results that testify to the product configurator’s value and its ROI. We’re looking forward to continuing working with SaleSqueze!”

Andrej Repše ml., marketing assistant, Armat, d. o. o.

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