Leon's newsletter Issue 01

The math that doubles your jobs won without one new lead.

51 inquiries, 28 quotes, 6 home visits, 3 jobs won. Leon breaks down exactly where that funnel leaks, and the simple math that gets you to 6 jobs won from the same 51 leads.

3 min read

Two sales funnels compared: a typical funnel drops from 51 inquiries to 3 jobs won, while a funnel with a visual showroom keeps more leads and reaches 6 jobs won from the same 51 leads.

If you get leads into your business you will win jobs.

But how many jobs… that’s another story.

School year’s wrapping up and you’re about to get slammed with the busy season. People will have more time to sit in their garden and the heat will be unbearable so they will search for shading and solutions to keep them cool.

I prepared a quick bit of sales math before you get flooded with demand to help you be more effective and win more jobs.

Here’s what an average funnel looks like#

Here’s what an average sales funnel in outdoor living looks like in July:

  • 51 people show interest (inquiry)
  • 28 quotes go out (the rest don’t reply or pickup when you call)
  • 6 of those say yes to a home visit
  • 3 jobs won

Now… look at the numbers and check where you actually lose jobs…

Inquiries are coming in fine…

And you obviously can close.

But the big drop happens in the middle… inside your process.

You can only quote 28 people. 50% submitted your form but never reply or left a fake phone number.

Only 6 are ready to move to the next step and do a home visit.

That’s only 13%.

So 87% of the leads you paid money for and 75% of your quotes you worked hard to build never got you past the inbox.

What changes when your website closes the gap#

Now here’s the fun part… businesses that use the SaleSqueze visual sales platform have automated most of the middle journey and customers actually move ahead on their own.

Here’s how that looks like in numbers:

  • 51 people build their product in 3D on your website
  • 51 digital quotes with spec, price and 3D render go out instantly
  • 15 are prequalified and recognized by the platform as “ready-to-buy”
  • 12 say yes to a home visit (you just doubled it)
  • 6 jobs won (same 50% close rate)

You didn’t touch anything.. except you added great customer experience and automation into your sales process.

And you just doubled your revenue.

That’s the thing nobody talks about.

You don’t need more leads.

You don’t need a bigger team or budget.

You need a system that responds instantly and delivers a quote that actually makes people want the next step.

Three things to fix this week#

So if you want to have the same effect but don’t want to use the SaleSqueze visual sales platform, here’s what I’d implement this week if I were you:

  1. Follow up. Seriously, just follow up. (new leads should be contacted in 15 mins or they lose interest… seriously.)
  2. They have about 10+ questions before they’ll say yes. Answer all of them inside the quote. Photos of past jobs, testimonials, what’s included, what’s not, how the whole thing works. Make it so they don’t have to call you to feel confident.
  3. Make it extremely easy for them to say YES (it should be obvious… not “call us”… one button “I’m interested” OR “Reply with YES”)

Now go fix that quote so you can book more home visits this week.

Honestly it’s the biggest revenue opportunity that’s just sitting there.

Want to see how this works for your business? Book a call.

sales funnelconversion mathlead qualificationoutdoor living

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