Leon's newsletter Issue 09

Render used to cost $300 a project. Now it's free.

Revenue comes from making buyers comfortable enough to decide. Today Leon adds a new step to that funnel: render, so buyers see their pergola, veranda or garden room in their own garden.

2 min read

A garden room shown two ways: a 3D configurator design, and the same garden room rendered into a photo of a real back garden.

What is the real goal of your marketing and sales process?

Revenue. Money in the door so the business grows. That is the goal, and there is no shame in saying it.

But here is what most people get wrong. You do not get revenue by chasing revenue. You get it by making people comfortable enough to buy.

And you do not make people comfortable by accident. You design a funnel that does it for you. Every step removes a little more doubt, until buying feels like the obvious decision.

Show, don’t sell. That is the motto we live by, and it is how we help outdoor living businesses win every single day.

Introducing render#

Today we are launching a powerful new step to that funnel.

RENDER.

The render step shown in three stages: a garden room designed in the configurator, the same 3D model placed into a photo of the garden, then the finished photo-real image of the garden room in place.

Here is the backstory. A render of how a pergola, veranda or garden room will look in someone’s actual garden is one of the most powerful things you can put in front of a buyer. People buy with their eyes.

But it was expensive. I know a UK business owner paying $300 for a single render. He did it anyway, because the ROI was there. So he saved it for his most promising projects only.

Now you do not have to choose. Every serious customer gets that same feeling.

See it for yourself#

I prepared a short walkthrough so you can see exactly how render works:

This is one of the steps that moves a customer to the next stage, closer to buying. And it is one piece of the funnel we build for outdoor living businesses.

If you want to see the whole thing working for your business, book a meeting and we will walk you through it.

rendervisual sellingsales funneloutdoor living

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