Leon's newsletter Issue 12

Why only 5% of your quotes turn into projects, and how the best teams hit 17%.

Most quotes die silently after they're sent. Leon explains why, and what separates the teams closing 17% of quotes from the ones stuck at 5%.

2 min read

Twenty quote documents in a row, nineteen faded out and one still bright with a check mark on it.

When someone asks you “how many of the quotes you send out actually close?…” what do you say?

If you’re like most outdoor living business owners I talk to, you get a little uncomfortable and change the subject.

I understand why. You put hours into those quotes. You measure, you calculate, you build them option by option. And only about 5% of them turn into projects… and this is painful.

But that’s not a product problem, and it’s not a price problem.

It’s that there’s no process for what happens after the quote goes out.

The quote isn’t the end of the sale#

Because the quote isn’t the end of the sale. It’s the start of the sales process.

Your technical people are the best ones to define a project. They know what stands up, how it’s built and what it should cost. They just never got a system for what happens after they hit send.

What separates 17% close rates from 5%#

So on Thursday 17 September at 11am CEST, I’m running a free masterclass on how to win more projects out of the quotes you’ve already sent.

I will share everything I see the best teams in this industry actually doing after the quote goes out.

I’ve worked with 160+ outdoor living sellers in more than 30 markets, and I’m going to show you what separates the teams closing 17% from the ones stuck at 5%.

It’s free, and you’ll leave with the exact playbook that is already working with other companies like yours.

quote to closesales processmasterclassoutdoor living

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