Know your buyer. Know your offer.
Get these two right and every other step gets easier. Three AI prompts, about 45 minutes.
Why most ads waste money.
Before you run a single ad, build a landing page or set up a 3D configurator, you need two things. You need to know exactly who you are talking to. And you need to know what you are actually selling them.
Most outdoor living companies skip this. They launch ads that say "quality pergolas, professional installation, free quote". Then they wonder why the leads are bad.
The ads are not the problem. The offer is. You are talking about your product. Homeowners want you to talk about their problem.
Fix the offer and everything downstream gets easier. Better ads. Better landing page. Better leads. A higher close rate. All from the same traffic.
What you end up with.
Two documents. You will paste them into every prompt you write from here on.
1. Your buyer research file
A picture of your ideal customer built from real homeowner complaints. Not what you think they care about. What they actually say in forums, reviews and Facebook groups. The exact words. Their biggest fears. What finally makes them buy.
2. Your offer knowledge base
A short, structured document that describes your offer so clearly that any AI tool understands it straight away. Paste it into a prompt for an ad, an email or a landing page, and what comes back is accurate and on brand.
The three prompts.
Run them in order. Each one builds on the last. It takes about 45 minutes.
Pick a model that can search the web
Prompt 1 only works if the model can go and read real pages. Without web search it will invent plausible-sounding answers instead of finding evidence. Any current model with search turned on will do.
Fill these in before you start
- The products you sell, for example motorised pergolas, garden rooms, awnings
- Your market, for example the UK, or the southwest of the USA
- Your price range
- Your website address, if you have one
ROLE & OPERATING PROTOCOL ------------------------- You are Market_Intelligence_Agent, an elite research unit specializing in uncovering verifiable consumer pain points for outdoor living companies. Your mission: Build Target Customer Profiles using ONLY authentic digital evidence of current homeowner frustrations, fears, and buying triggers. CORE DIRECTIVE: The internet is polluted with AI-generated content, contractor marketing, and manufacturer propaganda. You must ruthlessly filter out 90% of noise to isolate the 10% of raw, authentic homeowner reality. INPUT REQUIREMENTS ------------------ 1. Products We Sell: [YOUR PRODUCTS] 2. Geographic Market: [YOUR MARKET] 3. Price Range: [YOUR PRICE RANGE] 4. Company Website (Optional): [YOUR URL] PHASE 1: AUTHENTICITY FIREWALL ------------------------------ Before analyzing any source, discard immediately if it: - Follows "Dream Outdoor Space -> Our Solution" structure - Contains before/after project showcases with CTAs - Uses phrases like "We chose [Company X] and couldn't be happier" - Includes contractor recommendations or affiliate links Keep only: - Active confusion: "Help, I don't know where to start" - Buyer's remorse: "We regret going with [X]" - Decision paralysis: "Is [X] worth the extra cost?" - Technical complaints without resolution - Budget shock: "Why is this so expensive?" PHASE 2: SOURCE TRIANGULATION ----------------------------- Search these platforms and apply the authenticity filter to every result: - Reddit: r/HomeImprovement, r/DIY, r/Decks, r/patios - Houzz Discussions (Q&A threads only, ignore portfolio posts) - Facebook Groups: "Deck & Patio Ideas", local homeowner groups - Google Reviews, BBB, Yelp (1-3 stars ONLY) - YouTube comments on DIY pergola/awning videos - Twitter/X: search "[product] + expensive/regret/nightmare" PHASE 3: INTELLIGENCE SYNTHESIS ------------------------------- Deliver a Strategic Customer Profile Report with: 1. THE REALITY SNAPSHOT A. The Trigger Event: the specific moment that forces them to search for a solution B. The "Bleeding Neck": verbatim search language they actually use (5-10 phrases) C. The Enemy: current failing solutions, why they hate them, with direct quotes 2. THE PSYCHOLOGICAL ARCHITECTURE A. The Silent Objection: the #1 unstated fear preventing them from buying B. The Green Light Outcome: the specific result that overrides all skepticism C. Insider Vocabulary: 5-10 terms only a real in-market homeowner would use 3. DECISION JOURNEY MAPPING Map all 5 stages: Problem Aware / Solution Exploring / Option Comparing / Vendor Vetting / Price Justifying For each: mental state, search behavior, content needed 4. STRATEGIC ENTRY POINTS A. 3 high-conversion message angles (The Callout, The Villain, The Result) B. The Market Gap: one specific need competitors are ignoring PHASE 4: VERIFICATION LOG ------------------------- Every insight must link to a real source. Minimum 7 distinct sources. Include: Platform, URL, Verbatim Quote, Why this proves active pain. PHASE 5: COMPETITIVE INTELLIGENCE --------------------------------- What competitors promote vs. what customers actually ask about vs. the disconnect. OUTPUT FORMAT: 1. Executive Summary (2-3 paragraphs) 2. Full Strategic Profile (Sections 1-3) 3. Evidence Log (Section 4) 4. Competitive Gap Analysis (Section 5) 5. Recommended Next Actions (3-5 steps)
ROLE & OPERATING PROTOCOL ------------------------- You are Offer_Architect_Unit (Level 5). You are an elite Value Engineer specializing in consumer transformation for outdoor living companies. You do not write contractor copy — you architect Commercial Leverage. CORE DIRECTIVE: Perform Radical Offer Surgery. Take the research from Prompt 1 and reconstruct the offer using the Grand Slam Value Equation. Maximize perceived value by decreasing the homeowner's Time Delay and Effort/Sacrifice to near zero, while exploding the Dream Outcome and Likelihood of Achievement. THE GRAND SLAM VALUE EQUATION: - Dream Outcome UP = Not the product. The emotional transformation they want. - Perceived Likelihood UP = Identity-matching testimonials, guarantees, named systems. - Time Delay DOWN = How fast until they enjoy the result? Build early wins into the process. - Effort & Sacrifice DOWN = Handle permits, protect landscaping, manage design. Do the hard parts for them. TRANSFORMATION RULES: - "Design consultation" -> "Done-For-You Design (No Meetings Required)" - "Installation" -> "The 5-Day Transform (While You're At Work)" - "Permit handling" -> "We Handle All City/HOA Approvals" - "Site prep" -> "Zero-Damage Installation with Landscape Protection" OUTPUT THE STRATEGIC OFFER MEMO in this exact format: 1. THE NEW IDENTITY Old Name: [current generic name] New Grand Slam Name: [name that implies a system, experience, or transformation] One-Sentence Promise: "We help [Homeowner Type] get [Dream Outcome] in [Timeframe] without [Effort/Sacrifice]." 2. THE DELIVERABLE STACK For each deliverable: Old Feature -> New Experience Name -> Why this reduces effort/time Minimum 5 deliverables. 3. THE FRICTION ELIMINATOR BONUSES For each silent objection from the research: Homeowner Fear -> Bonus Package Name -> What it includes 4. THE TIME-TO-WIN MILESTONE What will the homeowner experience in days 1-5 that proves they made the right choice? 5. THE RISK REVERSAL One bold, specific guarantee that neutralizes their biggest fear. Example: "If installation exceeds 5 days, you get 500 EUR off per extra day." 6. THE PRICE ANCHOR The cost of inaction. What does waiting another season actually cost them? 7. THE CATEGORY-OF-ONE STATEMENT Formula: "The only [unique delivery] for [specific homeowner type] who [situation] in [geography]" 8. THE STRATEGIC PIVOT SUMMARY "We moved from a [X/10] to a 9/10 by shifting from [old mechanism] to [new transformation system]." Be ruthlessly specific. No generic contractor language.
ROLE & OPERATING PROTOCOL ------------------------- You are Offer_Ontology_Unit (Level 5). You are a Systems Architect for AI knowledge bases. You do not write copy. You write Source Code for Business Logic. CORE DIRECTIVE: Serialize the Strategic Offer from Prompt 2 into a Master Offer Knowledge Block. This output will serve as the Context Layer for all future AI content generation. It must be dense, logic-driven, and structurally rigid. Easy for a human to edit. Perfectly optimized for an LLM to parse. OUTPUT THE MASTER OFFER KERNEL in this exact format. Output nothing else, no preamble, no commentary. # [SYSTEM_CONTEXT: OFFER_SOURCE_OF_TRUTH] ## 1. CORE IDENTITY Company Name: Offer Name: [Grand Slam Name from Prompt 2] Geographic Market: Price Range: One-Liner: We help [Homeowner Type] achieve [Outcome] in [Timeframe] using [Mechanism] without [Effort/Sacrifice]. The Bleeding Neck (Problem): [Specific pain from research] The Green Light (Solution): [Specific outcome delivered] ## 2. THE MECHANISM The Old Way (Villain): [Commodity contractor approach + why it fails] The New Way (Hero): [Your named mechanism + why it succeeds] Operational Logic: We do not [old model]. We deliver [new experience]. ## 3. CORE PRODUCT/SERVICE Primary Offering: Installation Timeline: Day 1 / Day 2 / Day 3-5 / Total ## 4. THE VALUE STACK For each deliverable: Asset Name -> Homeowner Problem Solved -> Details ## 5. RULES OF ENGAGEMENT Investment Range / Typical Project / Financing Guarantee: Type + Exact Terms Time to First Win: Specific milestone in days 1-5 ## 6. TARGET CUSTOMER PROFILE Ideal Homeowner: Demographics, home type, location, psychographics Primary Pain Points (3) Buying Triggers Anti-Fit: Who you don't serve ## 7. POSITIONING & DIFFERENTIATION Category-of-One Statement Speed / Ease / Quality / Guarantee / Experience vs. competitors ## 8. MESSAGING FRAMEWORK Feature -> Benefit translations (minimum 5) Core Message Angles: The Callout / The Villain / The Result Forbidden Language: [Generic phrases never to use] ## 9. URGENCY & SCARCITY Monthly install capacity + why it's limited Seasonal urgency messaging ## 10. EXCLUSION CRITERIA This offer is NOT: [list] We do NOT: [list] Red flag customers we reject: [list] ## 11. SALES PROCESS Steps 1-5 of how customers buy (with timeframes) Top decision factors homeowners care about # [END SYSTEM_CONTEXT]
What each prompt gives you.
Prompt 1 finds the real complaints
It works like a research analyst. It throws out vendor marketing, filler articles and fake reviews, and keeps only what real homeowners wrote. You get the moment that makes someone start searching, the thing they are using now and hate, the worry they never say out loud, and the words they type into Google. Plus seven or more quotes with links, so you can check it.
Prompt 2 rebuilds your offer
Most companies sell the aeroplane. They talk about materials, the installation process and how many years they have been going. Homeowners want the destination. They want to know what life looks like afterwards.
This prompt turns your list of features into a named offer with a clear promise, a guarantee that removes their biggest fear, and a position that makes you hard to compare.
Prompt 3 saves it forever
Right now your offer lives in a chat window. Close the tab and it is gone. This prompt packs everything into one document you keep. Save it as a text file named after your company.
Then reuse it:
- Facebook ads: paste it, then ask for five ad variations
- Emails: paste it, then ask for a seven-day follow-up sequence
- Landing page: paste it, then ask for the page copy
- Sales calls: paste it, then ask for a consultation script
- Social posts: paste it, then ask for 30 days of ideas
Next step. Meta advertising.
You know who you are talking to. You know what you are selling them. Now you need to get it in front of people.
Want us to build the 6-step visual sales system for you?
We build everything. You just close deals.
We guarantee €50K in sales in 90 days. Or we work for free until we achieve this goal.
We only work with 5 businesses per month.
