Visual CPQ helps generate €10M in quotes in one month

FollHaus, based in Switzerland, specializes in creating sustainable and environmentally friendly living spaces through modular construction. They blend functionality and aesthetics to offer innovative modular house solutions. Their high-quality ecological materials enhance living comfort and promote environmental awareness.

The vision: Entering the market with the best online mobile house visualization

From the beginning, Alexander Foll, founder and CEO of FollHaus, wanted to offer a tool allowing potential customers to visualize their modular homes online.

With more people interested in modular homes, FollHaus aimed to provide an online visual configurator. This tool would allow prospects to explore their products in detail, including pricing, and help them connect with and love their homes immediately.

The solution: Visual CPQ for modular house

Understanding how important visualization is when buying a home, FollHaus implemented a Visual CPQ (configure – price – quote) to impress customers with stunning visuals of modular houses.

This tool features a 360-degree exterior view and a panoramic interior view, allowing customers to explore every detail of their dream modular home.

The configurator educates customers about modular homes’ features and benefits. It emphasizing that these are certified living spaces, not just tiny or vacation homes.

The Visual CPQ automatically calculates the price based on the chosen configurations. This ensures that customers receive accurate and instant pricing information.

Once the configuration is complete, the system prepares a detailed quote and sends it directly to the customer’s email. This automation enhances the customer experience by providing immediate information and allowing them to continue the purchasing process seamlessly. The next steps include viewing and confirming the location and obtaining the necessary construction permits.

By automating the quote preparation process, the sales team saves valuable time that would otherwise be spent on manual tasks. This allows them to focus more on assisting customers with location visits and supporting them through the construction permit process, ensuring a smoother overall experience.

Benefits: Improved experience for the FollHaus team and their customers

Using the Visual CPQ has changed how FollHaus interacts with potential customers and made their internal processes easier.

Benefits for FollHaus team:

Benefits for potential customers:

Visual configurator as part of a bigger online strategy

Alexander and the FollHaus team understood that the configurator was part of a larger online strategy, including targeted marketing activities and sales follow-ups. 

They are advertising on Facebook and Google to drive traffic to the configurator. There the potential customers ate impressed by the modular house visualization. 

Once customers send an inquiry, SaleSqueze automatically prepares and sends them a quote, allowing the sales team to build relationships and close deals.

Results one month after the Visual CPQ launch

FollHaus entered the market as an unknown brand. In just one month, they used their online funnel with the Modular House CPQ to achieve impressive results: