He was the frustrated buyer
Petr wanted a pergola for his own garden. Czechia had two suppliers, a week of waiting for a price, and a vacation day burned on a site visit.
How Garden Spirit sold €631K of pergolas on €6K of ads.
Petr Kašpařík hated buying a pergola, so in 2025 he built a pergola business where buying is easy. Six months later Garden Spirit had sold 56 pergolas worth €631,424, on less than €6,000 of Meta ads.
- Pergolas
- Brno, Czechia
- Live in 7 days
From website visitor
to sales-ready project.
This is the system Garden Spirit runs. Buyers design their pergola, price it, and ask for a quote. The team sees who is interested, runs every deal, and closes.
Your visitor + your team
3D Visualizer & Configurator
Buyers design your pergola in 3D on your site. Your reps drive the same tool on a call.
3D Louvered pergola Live 3D
AnthraciteOpen Louver
Your visitor
Instant Pricing
Sees the price update with every option they pick.
Live priceUpdated
Base model€8,800
Options+€1,700
Installation+€775
Total€11,275
Your visitor
Interactive Quote
Gets a branded quote in seconds, and becomes a lead.
Quote #1042
Prepared for Sarah M.
Open in 3D View in AR Reconfigure
Louvered pergola€11,275
InstallationIncluded
Total€11,275
I'm interested
Your team
Filtrato
Scores every session, so you see who is interested first.
SM Sarah M. Premium-Hot
Returned 3 times this week
Configured Anthracite Open Louver, €11,275
Viewed pricing twice
Your team
SalesHub
Every lead, quote and order in one live deal feed.
73Orders
21Quotes
3Expiring
SMHot
New lead, Sarah M.
Call back today
MKOpen
Quote sent, Mike K.
€11,275, follow up
JDWon
Deal won, J. Doe
€11,275
Your team
Merlin AI
Drafts replies, follows up, and nudges every deal forward.
Sarah has not replied in 3 days. Want me to send a follow-up with her saved pergola design?
Send follow-up Six months, from zero.
What changed for Garden Spirit once buyers configured, priced, and quoted themselves.
- €631K in revenue in the first six months
- 56 pergolas sold from a standing start
- €6K of Meta ad spend across all six months
- 3,851 leads into the configurator funnel
In their words
Buying a pergola is hard. I experienced it myself. When I started my own pergola business in 2025, I wanted to give people a simple buying experience, so I built it around the Visual Sales System. We were brand new to the market, but thanks to a simple buying process we sold 56 pergolas worth €631K in 6 months.
Petr Kašpařík Founder and CEO, Garden Spirit How Garden Spirit did it.
So he built the opposite
Garden Spirit opened in 2025 with a 3D configurator at the centre. Buyers design their own pergola and watch the price move as they go.
Meta ads find the buyers
Under €6,000 of ad spend across six months, aimed at people who want a pergola this season.
A landing page with one job
Get the visitor into the configurator. No brochure, no callback form, no waiting for someone to ring back.
The quote sends itself
Finish the design and a full interactive quote lands in the inbox. Nobody has to talk to sales to learn the price.
Sales calls the warm ones
Lead scoring puts the most engaged buyers at the top of the list, so a small team never has to guess who to ring first.
Six months from a standing start
A brand new name outsold suppliers who had been in the country for years, on an ad budget you could spend in a week.
56pergolas sold
€631Kin revenue
€6Kof Meta ad spend
When we started in January, many of our decisions were based on intuition. Today we manage the business through data: a structured sales pipeline, clearly defined processes, meaningful KPIs, and much better visibility into our entire sales funnel. This has given us a clear roadmap for scaling.
Petr Kašpařík Founder and CEO, Garden Spirit Selling pergolas doesn't have to be painful.
The old way
- Two pergola suppliers in the whole country
- A week of waiting just to get a price
- A vacation day burned on a site visit
- No way to picture the pergola before buying
- Buyers design their own pergola in 3D
- A full quote in the inbox the moment they finish
- 3,851 leads and 2,138 quotes in six months
- 56 pergolas sold, worth €631,424
The Garden Spirit story.
- Month 1 / January
The funnel goes live
- 210 leads in the first month, straight into the configurator
- 155 quotes sent without anyone writing one
- 9 pergolas sold, worth €114,429
- Month 2 / February
The ads find their people
- Leads jump to 853, four times January
- 493 quotes out the door
- 11 pergolas sold, worth €144,753
- Month 3 / March
The new level holds
- 849 leads and 466 quotes
- 12 pergolas sold, the best month for volume so far
- Revenue of €82,606 on smaller builds
- Month 4 / April
Past the half-million
- 753 leads and 481 quotes
- 9 pergolas sold, worth €136,005
- Four months in, €477,793 booked
- Month 5 / May
Bigger builds, fewer of them
- 657 leads and 352 quotes
- 3 pergolas sold, worth €53,632
- Average deal size climbs to €17,877
- Month 6 / June
Six months on the board
- 529 leads and 191 quotes
- 12 pergolas sold, worth €100,000
- Half-year total: 56 pergolas, €631,424
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