The quoting wall
Every inquiry took about an hour of meetings and hand calculations, roughly two thirds of the sales day.
Hrovat: €133M in quotes and 4x more leads from one 3D configurator.
Sixty years of family craftsmanship met the wall of manual quoting. Hrovat moved the CUBIE catalogue onto a 3D configurator and watched €133M of quotes go out, inquiries grow 4x, and Austrian, German, and Swiss distributors onboard on the same surface.
- CUBIE modular houses
- Graz, Austria
- Live in 7 days
From website visitor
to sales-ready project.
This is the system Mizarstvo Hrovat runs. Buyers design their modular home, price it, and ask for a quote. The team sees who is interested, runs every deal, and closes.
Your visitor + your team
3D Visualizer & Configurator
Buyers design your modular home in 3D on your site. Your reps drive the same tool on a call.
3D CUBIE Modular House Live 3D
Two-Bedroom
Your visitor
Instant Pricing
Sees the price update with every option they pick.
Live priceUpdated
Base model€74,100
Options+€14,250
Installation+€6,650
Total€95,000
Your visitor
Interactive Quote
Gets a branded quote in seconds, and becomes a lead.
Quote #1042
Prepared for Sarah M.
Open in 3D View in AR Reconfigure
CUBIE Modular House€95,000
InstallationIncluded
Total€95,000
I'm interested
Your team
Filtrato
Scores every session, so you see who is interested first.
SM Sarah M. Premium-Hot
Returned 3 times this week
Configured Two-Bedroom, €95,000
Viewed pricing twice
Your team
SalesHub
Every lead, quote and order in one live deal feed.
73Orders
21Quotes
3Expiring
SMHot
New lead, Sarah M.
Call back today
MKOpen
Quote sent, Mike K.
€95,000, follow up
JDWon
Deal won, J. Doe
€95,000
Your team
Merlin AI
Drafts replies, follows up, and nudges every deal forward.
Sarah has not replied in 3 days. Want me to send a follow-up with her saved modular home design?
Send follow-up Over thirty months.
What changed for Mizarstvo Hrovat once buyers configured, priced, and quoted themselves.
- €133M in quotes processed through the configurator
- 415% more inquiries, 339 a month on average
- 10,835 working hours saved, two full-time roles
- 3 markets DACH distributors served by one surface
How Mizarstvo Hrovat did it.
They moved the catalogue online
Hrovat put the CUBIE house types on a 3D configurator. Buyers build the home and the price follows.
Buyers configure it themselves
They pick the house type, spec, and materials, then get an instant quote by email, day or night.
House typeCUBIE
SpecPremium
MaterialsTimber
The seller becomes the closer
The seller stopped being the quote engine. The buyer configures, the system prices, and the team advises.
One surface, three markets
Austrian, German, and Swiss distributors run the same configurator with instant, consistent pricing.
The big payoff
A single-product family maker scaled across three countries without adding a single quoting headache.
€133Min quotes processed
415%more inquiries
10,835working hours saved
SaleSqueze 3D configurator is an indispensable tool for our sales. When executed with excellence, excellent results follow, evident from our story: 4x more leads and €133M in processed quotes.
Jaka Hrovat CEO, Mizarstvo Hrovat Selling modular homes doesn't have to be painful.
The old way
- Every inquiry took about an hour of meetings and hand calculations
- Quoting ate roughly two thirds of the sales team's day
- High demand forced mandatory overtime to keep up
- Spreadsheet pricing crept in errors on complex builds
- Weekend inquiries sat unanswered until Monday morning
- A 3D configurator with every CUBIE house type
- Buyers configure and get an instant quote, day or night
- The sales team won back half its time to advise and close
- One buying surface for the factory and every DACH distributor
- Instant, consistent pricing across all three markets
The Mizarstvo Hrovat story.
- Phase 1 / Launch
The catalogue goes live
- The 3D configurator ships with 4 CUBIE house types
- Buyers configure the spec and materials themselves
- Instant quotes go out by email, day or night
- Phase 2 / Growth
Inquiries climb
- Inquiries grow 415% over the period
- Volume settles at 339 inquiries a month on average
- Sales win back half their day to advise and close
- Phase 3 / Scale
The numbers stack up
- €133M in quotes processed through the configurator
- 10,835 working hours saved, two full-time roles
- Austrian, German, and Swiss distributors onboard the same surface
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