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How Mavlli went from almost no sales to €62,795 in under 5 months.

A new fence business in Belgium, with no showroom and no reviews. They spent €12,000 on ads and got leads, but almost no sales. Then they gave every lead the same sales process, built a €475,558 pipeline and closed €62,795 in sales.

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  • Fences
  • Brussels, Belgium

The problem

Leads, but almost no sales.

6 months of ads before SaleSqueze.

The numbers

  • €12,000 spent on ads
  • 150 leads in 3 weeks
  • Few small sales, never steady

Why

  • Buyers couldn't see the fence. No showroom, so buyers had nothing to look at before a €5,000 to €20,000 decision.
  • Mavlli was never first. Every quote was built by hand, so other companies got their price in first.
  • Site visits went nowhere. Free visits meant long drives to buyers who didn't show up.

The solution

The same 5 steps, for every lead.

That is what brings the results.

  1. 01

    The buyer designs the fence in 3D.

    No showroom needed. They pick the panel, the colour and the shape.

    3DSteel Fence Live 3D
    An oak-colour Mavlli steel fence in a U shape, designed in 3D in front of a house.
    PanelGamma Oak ShapeU shape Height0.85 m
  2. 02

    The quote lands in seconds.

    Mavlli now answers first. Every quote goes out on its own.

    Inbox 1 new
    M MavlliJust now Your fence quote is ready
    Mavlli Quote
    Mavlli Gamma - Oak Fence Prepared for Sophie P.
    Fence design
    Gamma
    Fence shape
    U shape
    Total length
    5.4 m
    Fence colour
    Oak
    View your estimate
  3. 03

    Vlad calls and books the site visit.

    The same day, for every lead.

    SP Sophie P. New lead · Gamma, Oak Call
    Pipeline by stage SalesHub
    • New 97
    • Qualified 21
    • Consultation 22
    • Committed 5
    • Won 9

    Mavlli's real pipeline in SalesHub.

  4. 04

    The site visit.

    The buyer already knows the fence and the price.

    Site visit Booked

    Thursday, 10:00

    House 1.8 m1.8 m1.8 m
    Brussels Gamma, Oak Quote seen
  5. 05

    The close.

    Almost everyone he visits says yes.

    A finished Mavlli steel fence and gate in front of a house. Won

The results

Under 5 months, 13 paid jobs.

What the same 5 steps for every lead brought in.

  • €62,795 in fence sales, all paid
  • 13 jobs won, average €4,830
  • €475,558 open pipeline across 88 live deals
  • 1 month from lead to won deal, roughly
Close-up of a Mavlli steel fence, the panels running into the distance.

In his words

Vlad Bostan
Nobody drives two hours to a showroom just to see a fence. With SaleSqueze, customers design their fence in 3D and get an instant price. By the time I call, they already know what they want, so I spend my time on projects that are ready to go. My sales went from almost zero to €62k because now I have a good system in place.
Vlad Bostan Founder, Mavlli

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