Deals died in quote hell
Every quote took 3 hours by hand. Buyers asked for a price, then vanished. A quiet winter was coming.
Spa Solutions doubled its close rate to 17% on filtered leads.
A Swiss pergola seller was tired of watching deals die in quote hell, where a customer gets excited, asks for a quote, then disappears. They put the quoting and the qualification behind a configurator and only saw the buyers who were already serious.
- Pergolas
- Zürich, Switzerland
- Live in 7 days
From website visitor
to sales-ready project.
This is the system Spa Solutions runs. Buyers design their pergola, price it, and ask for a quote. The team sees who is interested, runs every deal, and closes.
Your visitor + your team
3D Visualizer & Configurator
Buyers design your pergola in 3D on your site. Your reps drive the same tool on a call.
3D Louvered Pergola Live 3D
AnthraciteOpen Louver
Your visitor
Instant Pricing
Sees the price update with every option they pick.
Live priceUpdated
Base modelCHF 12,850
Options+CHF 2,500
Installation+CHF 1,150
TotalCHF 16,500
Your visitor
Interactive Quote
Gets a branded quote in seconds, and becomes a lead.
Quote #1042
Prepared for Sarah M.
Open in 3D View in AR Reconfigure
Louvered PergolaCHF 16,500
InstallationIncluded
TotalCHF 16,500
I'm interested
Your team
Filtrato
Scores every session, so you see who is interested first.
SM Sarah M. Premium-Hot
Returned 3 times this week
Configured Anthracite Open Louver, CHF 16,500
Viewed pricing twice
Your team
SalesHub
Every lead, quote and order in one live deal feed.
73Orders
21Quotes
3Expiring
SMHot
New lead, Sarah M.
Call back today
MKOpen
Quote sent, Mike K.
CHF 16,500, follow up
JDWon
Deal won, J. Doe
CHF 16,500
Your team
Merlin AI
Drafts replies, follows up, and nudges every deal forward.
Sarah has not replied in 3 days. Want me to send a follow-up with her saved pergola design?
Send follow-up One winter on the configurator.
What changed for Spa Solutions once buyers configured, priced, and quoted themselves.
- 17.2% of inquiries convert, double the old rate
- 367% more quotes generated by week four
- 80% of leads arrive high-quality
- 30 sec quote turnaround, vs 3+ hours before
How Spa Solutions did it.
They made a different bet
Spa Solutions put a 3D configurator at the front. Buyers see the pergola and the price first.
CHF 16,500 Inquiries land on the tool
Every visitor goes to the configurator, not a contact form.
Buyers price it themselves
They build the pergola in 3D, pick the options, and get an instant price.
RoofLouvered
Span4 m
ColourAnthracite
Serious buyers surface
Tire kickers filter themselves out. The team only hears from buyers who already designed.
The big payoff
The close rate doubled through the slowest season, and 99.9% of quoting now runs without a salesperson.
17.2%of inquiries convert, double before
367%more quotes by week four
80%of leads arrive high-quality
3D pergola configurator is the best. Customers are confident about what they are getting. We do not spend time on quotes, as they're done automatically. Thanks to a great online experience, we convert 17.2% of all inquiries.
Selling pergolas doesn't have to be painful.
The old way
- 3+ hours of manual quoting per inquiry
- Customers saying let me think about it, then vanishing
- Drowning in unqualified inquiries
- Bracing for a quiet winter season
- Buyers configure spec and price live
- Branded quote in the inbox in 30 seconds
- Only serious buyers contact the team
- 99.9% of quoting runs without a salesperson
We knew we had to simplify the process for our customers. They wanted quick answers: What will the pergola look like? How much will it cost? When will I get the quote?
The Spa Solutions story.
- Week 1
The configurator goes live
- Visitors start designing their pergolas
- Tire kickers filter themselves out
- Quotes go out automatically
- Week 4
Quote volume jumps
- 367% more quotes than before
- 80% of leads are high-quality
- Sales time shifts toward closing
- Week 12
Close rate doubles
- 17.2% of all inquiries convert
- 99.9% of quoting runs without a salesperson
- A strong result in the slowest season
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the same system.
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