20 years, quiet inbound
Spolding and Sons had sold garden rooms in the UK for two decades, but the website barely brought in work.
Spolding and Sons tripled garden-room sales in 12 weeks.
Spolding and Sons has sold garden rooms in the UK for 20 years. A 3D configurator alone barely moved the numbers, so Mathew built a 6-stage funnel around it and tripled sales at the same headcount.
- Garden rooms
- Surrey, England
- Live in 7 days
From website visitor
to sales-ready project.
This is the system Spolding and Sons runs. Buyers design their garden room, price it, and ask for a quote. The team sees who is interested, runs every deal, and closes.
Your visitor + your team
3D Visualizer & Configurator
Buyers design your garden room in 3D on your site. Your reps drive the same tool on a call.
3D Insulated Garden Room Live 3D
Your visitor
Instant Pricing
Sees the price update with every option they pick.
Live priceUpdated
Base model£18,700
Options+£3,600
Installation+£1,700
Total£24,000
Your visitor
Interactive Quote
Gets a branded quote in seconds, and becomes a lead.
Quote #1042
Prepared for Sarah M.
Open in 3D View in AR Reconfigure
Insulated Garden Room£24,000
InstallationIncluded
Total£24,000
I'm interested
Your team
Filtrato
Scores every session, so you see who is interested first.
SM Sarah M. Premium-Hot
Returned 3 times this week
Configured garden room, £24,000
Viewed pricing twice
Your team
SalesHub
Every lead, quote and order in one live deal feed.
73Orders
21Quotes
3Expiring
SMHot
New lead, Sarah M.
Call back today
MKOpen
Quote sent, Mike K.
£24,000, follow up
JDWon
Deal won, J. Doe
£24,000
Your team
Merlin AI
Drafts replies, follows up, and nudges every deal forward.
Sarah has not replied in 3 days. Want me to send a follow-up with her saved garden room design?
Send follow-up In twelve weeks.
What changed for Spolding and Sons once buyers configured, priced, and quoted themselves.
- £168K new sales in twelve weeks
- 3x sales at the same headcount
- 475 leads and 167 designs from 5,816 visits
- 250+ hours of quoting saved every month
How Spolding and Sons did it.
They bought the right tool
In September 2024 Mathew added a 3D garden-room configurator so buyers could design a room and see an instant price.
The tool was never the problem
A configurator on a quiet site returns a configurator's worth of leads. 30 a month, only 1 to 2 projects.
Buyers design it themselves
They build the room in 3D, choose the options, and get a priced spec before anyone calls.
Size4 m
CladdingCedar
GlazingBi-fold
Then they built the funnel
Meta ads to landing page to configurator to auto quote to booking to call. Six stages, each feeding the next.
The same tool at the end of a real funnel
The configurator was never the problem. Wrapped in a real funnel, the same tool returned three times the sales at the same headcount.
3xsales at the same headcount
475leads from 5,816 visits
250+hours of quoting saved a month
We implemented the 3D configurator last year, but when we also built the funnel around it, it started working like magic. We started generating a lot of highly qualified leads and increased sales 3x.
Mathew Spolding Managing Director, Spolding and Sons Selling garden rooms doesn't have to be painful.
The old way
- Bought a 3D configurator in September 2024, then watched it sit idle
- The tool lived on a quiet site with no funnel feeding it
- About 30 leads a month, only 1 to 2 projects out of them
- An agency charged a lot and delivered very little
- Mathew nearly cancelled the whole subscription
- A 6-stage funnel now wraps the configurator end to end
- Meta ads to landing page to configurator to quote to booking to call
- 5,816 visits turned into 475 leads and 167 complete designs
- More than 250 hours of quoting saved every month
- 3x the sales and £168K of new business at the same headcount
The Spolding and Sons story.
- Months 1 to 3 / The tool alone
A configurator with nothing behind it
- A 3D garden-room configurator goes live in September 2024
- Around 30 leads a month, mostly cold traffic
- Only 1 to 2 projects close, and Mathew nearly cancels
- The rebuild / The funnel
Six stages wrap the configurator
- Meta ads point at one focused landing page
- The page sends buyers into the configurator
- An auto quote, a booking, then the sales call
- Twelve weeks later / The payoff
Sales triple at the same headcount
- 5,816 visits turn into 475 leads and 167 designs
- More than 250 hours of quoting saved every month
- £168K of new sales booked in the twelve weeks
- 3x the sales, with 40% of booked consults converting
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the same system.
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