Automated quote processing with 70% less time spent on communication with B2B customers

Ajda Hafner, Marketing manager at SaleSqueze
February 15, 2023

Riko Ekos, an industrial machinery manufacturer, focuses on the quality production of systems for complete waste management solutions. Their main product lines include transport equipment, presses, cutting machines, and systems for the processing of materials.

At Riko Ekos, they’ve always strived to create a completely personalized experience for their B2B buyers. All their product lines can be customized and tailored to each buyer’s needs.

Sales process challenges: Product customization

A personalized approach to configurable products is challenging in all stages of sales, from quoting to production. Riko Ekos was no exception when it came to customization at scale. 

In the early stages of the sales process, when buyers need to submit exact measurements and desired features, Riko Ekos was faced with the first major challenge. The company’s B2B buyers often approached sales without any details — not even measurements or feature requests.

This lack of information dragged out back-and-forth communication, negatively impacting the entire sales cycle. Instead of creating an error-free quotes in minutes, sales reps spent days gathering the necessary information from their prospect.

Even then, the possibility of error was high. Sales reps were often challenged by an impossible-to-produce configuration or incomplete information discovered in the production phase. These roadblocks pushed the whole process back to square one: communication with the buyer. 

Multichannel inquiries: Confusion, delays and lost deals

The prolonged back-and-forth communication wasn’t the only challenge in Riko Ekos’s quoting process. Their buyers often received quotes after several days or didn’t receive them at all.  

Another downside of receiving inquiries to a shared inbox is that it’s impossible to track which quotes have been sent out. In more than one instance, a prospect received two or more quotes for the same inquiry, resulting in duplicated efforts and a poor customer experience. Not to mention, receiving different prices for the same inquiry. 

B2B partners and buyers end up confused and opting for the cheapest option while expecting all the bells and whistles in the final product.

Duplicated work, poor customer experience, delays and order confusion pushed industrial machinery manufacturer on a search for a better system.

The Solution: The all-in-one platform for quote processing

Riko Ekos chose SaleSqueze, a configuration platform, which created a unified system for managing sales quotes. This platform is built to offer complete transparency into the quoting: no more shared inboxes and duplicated efforts. 

Instead of relying on a few people within the organization to know the business logic of their products, SaleSqueze enabled machinery manufacturer to set up a product catalog including configurations, pricing, procurement and discount policies.

The result?

With SaleSqueze, prospects and partners receive a complete offer that includes the correct business logic and pricing, independent of the sales rep or product type. 

SaleSqueze collects all the technical information needed to prepare a quote. The platform automatically generates a quote and removes the bottleneck of back-and-forth communication with the prospect.

This change enabled Riko Ekos to shorten the quote preparation time by 70%

Quote generation in just seven steps

SaleSqueze empowers Riko Ekos sales reps to create an end-to-end quote in 7 steps. The process is rooted in solid visuals that appeal to sales reps and B2B buyers. 

Users are guided through all seven steps of the ordering journey within the platform, accompanied by detailed descriptions and instructions for easier interaction and outstanding customer experience.

Transparent B2B partner involvement in the quote processing

B2B partners are now fully empowered to independently research product configurations, pricing and product logic. The partners can then submit an inquiry straight from the SaleSqueze platform without communicating with the sales reps. 

The SaleSqueze B2B partner onboarding process consisted of several phases to ensure everyone understood the value of the platform. First, quotes were created by Riko Ekos sales reps using partner information. Once the partners became familiar with the platform, sales reps asked the partners to quotes using SaleSqueze. Sales reps offered Riko Ekos partners full support in this transition phase. 

Partners can now independently prepare quotes and track the process. They are delighted by the whole experience and the guided, digitalized process.

Unified system for tracking the whole sales funnel

The SaleSqueze configuration platform unifies your sales process by storing orders and inquiries in one place. Thanks to the platform, sales reps no longer duplicate their work since they have a complete overview in Kanban form. 


Streamlined quoting process 

The standardized form for getting the necessary information in one place reduces the time needed to quote. This saves much valuable time for sales reps and also B2B customers. 

Here’s what Industrial machinery manufacturer says about SaleSqueze

“The team of experts at SaleSqueze always solves all our challenges. SaleSqueze platform helped us streamline quote processing, reducing time spent on processing orders by 70%.”

— Marko Marjanovic, Executive assistant, Riko Ekos

Enable digital sales for your company and customers.

Start with
SaleSqueze Visual CPQ