Managed Meta and Google. Aimed at your configurator.

How it works#

The basic loop:

1. Your configurator is the offer. The landing page is the 3D configurator embedded on your domain, or a dedicated configurator-led landing page for a specific category.
2. We run Meta paid campaigns aimed at that page. Brand search on Google as a secondary leg. (Generic-keyword search ads are usually a worse channel for outdoor living than for SaaS; we test and recommend per category.)
3. The configurator sessions are scored by serious buyer detection. The serious buyers hit your sales team. The browsers don’t.
4. We tune audiences, creative, and landing-page variants monthly based on what closes.

The marketing infrastructure (marketing setup program) is a prerequisite. We won’t run ads against a configurator we can’t measure.

What we run#

• Meta (Facebook + Instagram). The flagship channel for outdoor living, direct-to-homeowner trades, and most B2B residential categories.
• Google. Brand search on the seller’s name + product category. Generic search rarely makes sense; we test it and pull back if the cost per qualified lead is wrong.
• LinkedIn. Only for dealer-network accounts targeting procurement teams or dealer networks. Mostly skipped for residential.
• Pinterest, TikTok, retargeting. Tested per customer, kept only if the math holds for that customer’s category.

What you control#

• Total monthly budget (your number, not ours).
• Creative direction (you approve every concept before it ships).
• Audience exclusions (existing customers, competitor employees, geographic).
• Kill-switch (cancel any month, 30 days notice, no clawback).

What we control#

• Audience targeting and lookalikes (built from the analytics layer’s real-buyer signal, not all-visitor data).
• Creative testing cadence (we ship 4–8 variants per month per account).
• Bid management and budget pacing.
• Landing-page optimisation per channel (which variant of the configurator-led page wins for which audience).

What’s the math#

Caribbean Blinds is the easiest read. 508 leads in 90 days from this program, with 40 percent arriving already configured. The case study has the full numbers. Your category’s numbers will differ; the demo is the conversation about expected returns.