56 pergolas sold • Czech pergola business • Founded in 2025
Petr found out firsthand how hard it is to buy a pergola.
His wife wanted one for their garden, but the Czech Republic offered exactly two options, both meaning a week’s wait for a quote and a wasted vacation day just to get measured.
He hated it. So in 2025, he decided to build something better: a pergola business where buying is fast, easy, and fully digital, with no exceptions.
There was no fallback plan, no existing customers, no warehouse, no local name.
Just a founder, a supplier, and one clear idea: Build the pergola business that makes buying easy and scales across Europe.
To make that idea real, Petr needed more than a 3D configurator. He needed a full system that sells for him.
He found SaleSqueze.
3D pergola configurator, where customers design their own pergola.
Interactive quoting, so the moment someone finishes designing, a full quote lands in their inbox. Check out the interactive quote here.
Intelligent lead prioritization helps Petr’s sales team focus on the most engaged prospects.
A system this strong still needs the right people finding it.
So we built Meta ads to bring in real buyers and a landing page to generate leads and send them to the 3D configurator (yes, the configurator is a great lead-gen system, too).
Meta ads -> Landing page -> 3D configurator -> Interactive quote -> Interested
This is what you get when you make it easy for people to buy a pergola.
In six months: 56 pergolas sold, over €631,000 in revenue, with less than €6.000 in ad spend.
| Metric | January | February | March | April | May | June | Total |
|---|---|---|---|---|---|---|---|
| Leads | 210 | 853 | 849 | 753 | 657 | 529 | 3,851 |
| Quotes | 155 | 493 | 466 | 481 | 352 | 191 | 2,138 |
| Projects won | 9 | 11 | 12 | 9 | 3 | 12 | 56 |
| Revenue | €114,428.96 | €144,753.00 | €82,606.05 | €136,004.54 | €53,631.62 | €100,000.00 | €631,424.17 |
| Month | Leads | Quotes | Won | Revenue |
|---|---|---|---|---|
| January | 210 | 155 | 9 | €114,428.96 |
| February | 853 | 493 | 11 | €144,753.00 |
| March | 849 | 466 | 12 | €82,606.05 |
| April | 753 | 481 | 9 | €136,004.54 |
| May | 657 | 352 | 3 | €53,631.62 |
| June | 529 | 191 | 12 | €100,000.00 |
| Total | 3,851 | 2,138 | 56 | €631,424.17 |
When we started in January, many of our decisions were based on intuition. Today, we manage the business through data — a structured sales pipeline, clearly defined processes, meaningful KPIs, and much better visibility into our entire sales funnel. This has given us a clear roadmap for scaling.
— Petr Kašpařík, Founder, Garden Spirit
I wanted to give people a simple buying experience. So I built it around the Visual Sales System. We were brand new to the market, but thanks to a simple buying process, we sold 56 pergolas worth €631K in 6 months.
We got 508 leads, and out of those, 40% sent the inquiry via 3D configurator. They got a quote right away. This system is showing results.
We implemented the 3D configurator last year, but when we also built the funnel around it, it started working like magic. We started generating a lot of highly qualified leads and increased sales 3x.
We used to spend at least 30 minutes on each quote. Now they’re generated in seconds. We sent out 331 quotes over the last 4 months, and thanks to the automated quoting system, we saved at least 166 hours.
The 3D configurator saves a lot of time with low-quality leads, price calculations and quote preparation. We also closed 30 sales in just 90 days as a new pergola business on the market.
The pergola 3D configurator is the best. Customers are confident about what they are getting. We do not spend time on quote preparation, as it is done automatically. Our inquiry-to-customer conversion rate is 17%, thanks to a great online experience.
Go live in 7 days • Monthly subscription • No long-term contract
