Every custom product manufacturer knows this trap: You have a premium product. Customers want it. But your sales process is killing your growth. Every inquiry requires an hour of back-and-forth. Your team works overtime just to keep up.
International expansion? Impossible when you’re drowning in manual quote preparation.
Hrovat had 60 years of innovative tradition and a revolutionary product – CUBIE modular houses that connected people with nature. But their sales process was stuck in the past, and their dreams of international growth were slipping away.
❌ 60 minutes to prepare a single quote
❌ Manual quote prep consumed 66% of team’s time
❌ Sales reps working overtime during high demand
❌ Missed emails and phone calls losing inquiries
❌ Pricing errors damaging customer experience
❌ International expansion limited by email comms
❌ Distributors struggling to understand pricing
✅ 415% increase in inquiries
✅ €133.6M in quotes processed
✅ 10,835 working hours saved (2 FTEs)
✅ 48.5% average annual growth
✅ 339 inquiries per month average
✅ International expansion into DACH
✅ Distributor partnerships secured
The transformation wasn’t just about efficiency. It was about unlocking their potential.
Hrovat had 60 years of craftsmanship experience and a revolutionary product – CUBIE houses offering exceptional design and quality.
But having a premium product doesn’t matter when your sales process can’t scale.
Every inquiry required at least 1 hour of manual work: meetings, discussions, calculations, email offers.
This consumed 66% of the sales team’s workload.
During high demand, overtime was mandatory. Errors were inevitable—missed emails, lost inquiries, pricing mistakes.
Worse, the sales bottleneck killed their international growth ambitions. Expanding into Austria, Germany, and Switzerland required distributors.
But collaborating via email was limiting.
Distributors struggled to understand features and pricing.
The company couldn’t scale internationally while trapped in manual processes.
Then everything shifted.
The SaleSqueze 3D configurator launched with four CUBIE house types. Customers could configure their dream house and get instant quotes via email—24/7, from home, without being bound by office hours.
The sales team reclaimed over 50% of their time from quote preparation.
Those hours became available for advising customers and closing deals. Marketing gained valuable data for personalized campaigns. Most importantly, the configurator generated significantly higher lead numbers.
International expansion became possible.
Distributors in Austria, Germany, and Switzerland could access the configurator, understand pricing instantly, and secure partnerships.
The sales bottleneck disappeared.
Over 30 months, inquiries increased by 415%.
The company processed 10,835 quotes totaling €133 million.
They saved 10,835 working hours—equivalent to 2 full-time employees.
Monthly inquiries averaged 339 with 48.5% annual growth.
The 3D configurator saves a lot of time with low-quality leads, price calculations and quote preparation. We also closed 30 sales in just 90 days as a new pergola business on the market.
The pergola 3D configurator is the best. Customers are confident about what they are getting. We do not spend time on quote preparation, as it is done automatically. Our inquiry-to-customer conversion rate is 17%, thanks to a great online experience.
The results of SaleSqueze configurator are impressive: 40 quotes worth €10M were sent out just one month after its launch.
We’ve increased qualified leads 5x and sales by 40% in just 3 months after launch.
SaleSqueze configurator helped us prepare 4 times more pergola offers compared to the previous year, when we prepared all offers manually.
After implementing the SaleSqueze 3D configurator, we’ve doubled our sales, simplified the management of leads, and streamlined the whole sales process. Thanks, SaleSqueze!
Book a demo to see how SaleSqueze could help your business.
