The first solution: 3D Configurator

Stuart knew what needed to change first. Change in inquiry form with a 3D experience.

We built Caribbean Blinds a 3D configurator with automated quoting:

• Customers design their exact pergola (dimensions, colors, features)
• Receive an instant professional quote
• No manual work required

This solved the bottleneck in visualization and quoting.

With the 3D configurator resolving the visualization and quoting bottlenecks, Stuart turned his attention to growth.

The reality: Outdoor living businesses usually scale through Meta advertising. It’s the proven channel for reaching homeowners planning garden transformations.

But Caribbean Blinds had tried. Multiple times.

They’d worked with several marketing agencies. The agencies ran ads, generated traffic, and delivered leads.

But results?
6 leads in September, cost per lead £113
5 leads in October, cost per lead £102

Something was off.

It wasn’t the ads themselves. The agencies knew how to run campaigns. It wasn’t even the creative. It was the system that followed.

You can’t just run ads to a homepage and expect results. You can’t send traffic to generic product pages with an inquiry form and hope people convert on £20K+ purchases. You need a complete system.

Now, with the 3D configurator in place, we had what was needed for success.

The tool existed. Customers could visualize and design. Instant quotes were automated. The experience matched the premium brand.

We just needed to build the system to drive qualified traffic to it and maximize every lead.

So we built the 6-step visual sales system to turn Meta into a real growth channel.

First thing to successfully launch the configurator? Drive qualified traffic there.

We launched Meta ad campaigns with simple ads focused on what actually converts.

What performed best:

Hook (the first sentence): Something emotional. “How many BBQs have you canceled this year because of rain?”

We know how British weather is, and this resonated with many people in the UK.

Body: Present your strongest benefits.

When someone clicked the ad, they landed on a dedicated page with one purpose: to get them excited and ready to use the 3D pergola configurator.

Here’s what most businesses get wrong: They send ad traffic to their homepage, where people aren’t sure what their next action is.

Stuart’s landing page was simple and focused, communicating the transformation of the outdoor space. Something that all luxury pergola buyers desire.

The call-to-action was crystal clear: “Design your dream pergola & get instant 3D and price.”

No complicated messaging. No overwhelming options. Just one clear path forward.

The results in 3 months:

• Landing page visits: 6,328
• 508 filled out the form to access the 3D configurator
• Conversion rate: 8.0% (exceptionally good for a high-ticket product)
• Cost per lead: Started at £12.34, dropped to £4.13 in month three

Before building this system, the cost per lead was £100 +!!

Once people submitted the form, they were taken straight to the 3D pergola configurator.

People entered the 3D configurator warm, prepared, and excited to design. They spent 10-15 minutes creating their perfect pergola, choosing sizes, selecting colors, configuring features, adding lighting, and heating.

And then something psychological happened: they fell in love with it.

It wasn’t just “a pergola” anymore. It was THEIR pergola. They could see exactly what it would look like. They’d made every choice. They were emotionally invested.

The results:

• 508 people entered the configurator
• 195 submitted their complete design
• 38.4% completion rate – that is a crazy conversion!

This means that 38% of people who started designing wanted to receive the quote. For a £20K+ luxury product, this level of engagement is exceptional.

The moment someone submitted their design, something powerful happened: they received their complete quote instantly via email.

No waiting. No “we’ll get back to you.” No manual calculations. Within 60 seconds, they had their detailed quote with a pricing breakdown.

The results:

• 195 instant quotes delivered with no manual work
• Cost per quote: Started at £26.17, dropped to £11.56 after optimization

This is also crazy. For £11.56, the prospect already explored their pergola options and got an informative quote.

Just think about how much manual back-and-forth with customers about product options, preparing and sending quotes is costing you. We bet it’s 20× more than £11.56.

Why we added this step? Because we knew Stuart’s team is super effective at winning projects through consultations or showroom visits. They build relationships with customers and help them choose the perfect solution.

After receiving their instant quote, prospects could book a consultation with one click. Virtual or in-person. Calendar integrated. No friction.

But here’s what really matters: the quality of these consultations.

These weren’t cold calls with people asking, “How much does a pergola cost?”

These were hot prospects who had:

✓ Come through a targeted marketing funnel
✓ Designed their specific pergola in the configurator
✓ Got the quote with the exact price
✓ Still wanted to move forward with consultation

When Stuart’s sales team got on those consultations, they weren’t starting from scratch. They were talking to prospects that were ready to buy.

The final piece: a structured follow-up system ensuring no lead falls through the cracks.

Automated email sequences nurture prospects through the 60-180 day luxury buying cycle:

• Day 2: “Questions about your design?”
• Day 5: Customer testimonial similar to their project
• Day 10: Planning guide for installation
• Day 20: Check-in: “Still thinking about your garden transformation?”
• Ongoing: Seasonal offers, financing reminders

The result: Prospects stay engaged throughout their natural buying timeline. The sales team has full visibility in the CRM. Nothing gets forgotten.

Stuart’s words: “Instead of reacting to leads as they come in, we now have a clear workflow. This saves time, reduces guesswork, and makes our sales efforts far more efficient.”