How Nordin launched a new pergola brand with a 3D configurator and closed 30 projects in 90 days

How Nordin launched a new pergola brand with 3D configurator and closed 30 projects in 90 days

“The 3D configurator saves a lot of time dealing with low-quality leads, price calculations, and quote preparation. We generate many educated, high-quality leads, and in 3 months, we closed 30 customers via the configurator.” Domantas Poška, Co-founder & Sales leader

“The 3D configurator saves a lot of time dealing with low-quality leads, price calculations, and quote preparation. We generate many educated, high-quality leads, and in 3 months, we closed 30 customers via the configurator.” Domantas Poška, Co-founder & Sales leader

The challenge: How to sell pergolas when nobody knows your name

When Nordin launched their pergola business in Lithuania in 2025, they faced the same problem every new business faces.

How do you compete with established players when you’re completely unknown?

They were getting ~20 Facebook inquiries per day. Sounds good, right?

WRONG.

The reality:

Most leads were ice cold – first time seeing the product

Customers needed education before they could even consider buying

Manual price calculations for every inquiry

Hard time filtering who is serious and who is just window-shopping

Customers needed education before they could even consider buying

They needed a way to educate customers, qualify leads, and respond instantly – all while looking more professional than companies 10x their size.

The solution: Launch with a 3D configurator from day one

In June 2025, Nordin made a bold decision:

Instead of competing on years in business, they’d compete on technology and speed.

They implemented SaleSqueze’s 3D configurator and drove all their paid social traffic directly to it.

The strategy was simple:

Paid advertising showcases the product

Click goes straight to configurator

Customers design their own pergola and see it in 3D

Get instant price approximation

Domantas calls them same day

Instead of waiting days for manual quotes, customers now receive precise, automatically generated pricing for their exact pergola configuration within minutes.

The results: 30 sales in 90 days that came directly from configurator

Sales performance:

574 qualified leads through the configurator (automatically quoted)

30 confirmed orders directly from configurator leads

54% of all company sales came through the configurator

MInutes to quote vs. days with competitors

Conversion rate competitive with established players

“The configurator saves a lot of time with low-quality leads and price calculations. When I call a new lead, I can tell within 10-15 seconds whether they’re serious or just looking for information.”

— Domantas Poška, Co-founder & Sales leader

What changed: Quality over quantity

Before SaleSqueze

20+ daily inquiries, mostly cold and unqualified

Hours explaining basic product details

Manual Excel calculations for every quote

8-12% conversion rate on qualified leads

Losing deals to faster competitors

“Lead quality was mediocre. I had to filter out wrong-fit leads with no buying intent, and even then, the sales conversion was low.” — Domantas Poška, Co-founder & Sales leader

150-215 qualified inquiries per month

Customers arrive pre-educated about options

Instant automated price calculations

30 sales in 90 days (only counting sales from configurator)

One of the fastest response times in the market

“The configurator saves a lot of time with low-quality leads and price calculations. When I call a new lead, I can tell within 10-15 seconds whether they’re serious or just looking for information.” Domantas Poška, Co-founder & Sales leader

The 90 day transformation

Month 1 (July)

Configurator goes live

Paid ads redirect to configurator

150 inquiries in first full month

Month 2 (August)

Inquiries jump to 209 (+39%)

Time-wasters filter themselves out

First projects start closing

Month 3 (September)

215 inquiries (+43% from launch)

30 confirmed orders in 3 months

ROI achieved

This could be your business in just 90 days

The transformation wasn’t just about numbers. It was about education at scale.

Before SaleSqueze, Nordin was completely unknown. Zero brand recognition. Competing against companies that had been in business for years.

Every inquiry felt like a race against time.

But once the configurator went live, everything shifted. Customers stopped needing endless explanations about basic product details.

They could see their pergola in 3D. Configure their options. Know the approximate price. Before reaching out.

Domantas’s phone started ringing differently.
Not “Can you explain what a pergola costs?” Instead: “I’ve designed mine online. When can you install it?”

The 3D pergola configurator became more than just a tool. When leads need more education, Domantas simply sends them back to the configurator.

“Sometimes, if I realize a client just needs to learn more about the product – how it looks or what add-ons are available – I simply send them back to the configurator. It helps them understand everything visually. After that, when they come back, we can have a much more productive conversation. This is also the reason we closed 30 projects coming from the configurator in just 90 days.”

— Domantas Poška, Co-founder & Sales leader

30 sales in 90 days. And they’re just getting started.

30 sales in 90 days.

And they’re just getting started.

Trusted by leading outdoor living businesses

Trusted by leading outdoor living businesses

How SaleSqueze transformed
their selling experience

We used to spend at least 30 minutes on each quote. Now they’re generated in seconds. We sent out 331 quotes over the last 4 months, and thanks to the automated quoting system, we saved at least 166 hours.

Tamas H.
Managing director
Yourpergola

The 3D configurator saves a lot of time with low-quality leads, price calculations and quote preparation. We also closed 30 sales in just 90 days as a new pergola business on the market.

Domantas P.
Co-founder & Sales leader
Nordin

The pergola 3D configurator is the best. Customers are confident about what they are getting. We do not spend time on quote preparation, as it is done automatically. Our inquiry-to-customer conversion rate is 17%, thanks to a great online experience.

Dylan A.
CEO
Spa Solutions

The results of  SaleSqueze configurator are impressive: 40 quotes worth €10M were sent out just one month after its launch.

Alexander F.
CEO
FollHaus

We’ve increased qualified leads 5x and sales by 40% in just 3 months after launch.

Andrej R.
VP Marketing
Armat

SaleSqueze configurator helped us prepare 4 times more pergola offers compared to the previous year, when we prepared all offers manually.

Jozica Z.
CEO
Dekor sencila

Transform your business with SaleSqueze 3D configurators

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No setup fees. No long-term contracts.
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