Getting a 3D configurator: The first step

In September 2024, Mathew made his move.

He invested in a 3D garden room configurator. Customers could design their own garden room, see it in real-time 3D, and get instant pricing.

The technology was stunning. The two problems—visualization and quoting—were solved.

Mathew was convinced this would change everything.

He launched it on his website and hired a marketing agency to drive traffic.

Month 1: Small number of visitors. 30 leads. 2 consultation calls.

Month 2: Same story.

Following months: Nothing changed. Still 1-2 projects per month. The same as before.

Mathew was desperate. He didn’t know what to do. He started thinking about canceling his SaleSqueze subscription.

Here’s what Mathew hadn’t realized:

A 3D configurator works best when it’s part of a strong marketing funnel.

Think of it like a Porsche. You can have the most powerful engine in the world. But without roads to drive on, without fuel, without a driver, it’s just an expensive piece of metal sitting in a garage.

The configurator was the Porsche. But Mathew was missing the fuel.

Here’s the truth most outdoor living business owners don’t understand:

A configurator can’t fix a broken marketing strategy. But when you add a configurator to a strong marketing funnel, it works like magic.

Mathew had built piece #3 and #4 of a 6-step machine and wondered why it wasn’t running.

This is where everything changed.

Together, we built a marketing and sales funnel around the 3D garden room configurator.

Think of it like this: If the configurator is your showroom, you need roads to bring people to it, a welcome desk to greet them when they arrive, a sales process to guide them through, and a closing system to get them to sign.

We built six stages that worked together as one system:

Stage 1 – Meta advertising to drive targeted traffic

Stage 2 – A landing page that builds trust and desire to use the 3D configurator

Stage 3 – The 3D garden room configurator, where customers design and fall in love

Stage 4 – Automatic quote that lands directly in the customer’s inbox

Stage 5 – Easy booking system to schedule consultations immediately

Stage 6 – Mathew’s exceptional sales team wins qualified buyers

The first problem was simple: almost nobody knew the 3D configurator existed.

We launched Facebook and Instagram advertising with a clear strategy.

The ads were simple. No fancy production, just beautiful photos of real garden rooms that Mathew’s team had built.

The copy was direct: “Transform your garden with a stunning garden room. No planning permission needed. Installed in 2 weeks. Add £15,000+ to your property value. Design yours in 60 seconds.”

When someone clicked the ad, they landed on a dedicated page with one purpose: to get them excited and ready to use the 3D garden room configurator.

Here’s what most businesses get wrong: they send ad traffic to their homepage, where people aren’t sure what their next action is.

Mathew’s landing page was simple and focused, communicating the transformation of the garden room. Something that all garden room buyers desire.

The call-to-action was crystal clear: “Design your dream garden room & get instant 3D and price.”

No complicated messaging. No overwhelming options. Just one clear path forward.

The results in 2 months:

• Landing page visits: 5816
• 475 filled out form to access the 3D configurator
• Conversion rate: 8.17% (exceptionally good for a high-ticket product)
• Cost per lead: $5.68

Think about what that means: of every 100 people who saw the landing page, nearly 9 said “yes, I want to design my garden room.”

Once people submitted the form, they were taken straight to the 3D garden room configurator.

This is where everything Mathew had invested in finally paid off.

People entered the 3D configurator warm, prepared, and excited to design. They spent 10-15 minutes creating their perfect garden room, choosing sizes, selecting cladding, configuring doors and windows.

And then something psychological happened: they fell in love with it.

It wasn’t just “a garden room” anymore. It was THEIR garden room. They could see exactly what it would look like. They’d made every choice. They were emotionally invested.

The results:

• 475 people entered the configurator
• 167 submitted their complete design
• Lead to inquiry conversion: 35%

The configurator transformed cold leads into engaged prospects who had already designed what they wanted to buy.

The moment someone submitted their design, something powerful happened: they received their complete quote instantly via email.

No waiting. No “we’ll get back to you.” No manual calculations. Within 60 seconds, they had their detailed quote with a pricing breakdown.

The results:

• 167 instant quotes delivered with no manual work
• Cost per quote: $16.17
• 136 classified as “hot inquiries” (our platform identifies who is more ready to buy and marks it with a fire icon)

The transformation:

Before: 1 hour per quote, 3-day wait, customers gone cold
Now: Instant automated quotes, 250+ hours saved per month

This is the magic combination: The configurator creates emotional ownership. The instant quote captures momentum while they’re excited. Together, they turn browsing into buying intent.

After submitting their inquiry, customers were redirected to a thank-you page where they could book a consultation meeting or showroom visit (we used Calendly, which is free for one meeting type).

They click. They see available times. They pick Tuesday at 5pm. Booked. Confirmed. Reminder sent. Done.

No phone tag. No delays. No lost momentum.

Why we added this step? Because we knew Mathew’s team is super effective at winning projects through consultations. They build relationships with customers and help them choose the perfect solution.

The results: 15 consultations booked in 2 months.

But here’s what really matters: the quality of these consultations.

These weren’t cold calls with people asking, “How much does a garden room cost?”

These were hot prospects who had:

✓ Come through a targeted marketing funnel

✓ Designed their specific garden room in the configurator

✓ Got the quote with the exact price

✓ Still wanted to move forward with consultations

When Mathew’s sales team got on those consultations, they weren’t starting from scratch. They were talking to prospects that were ready to buy.

Mathew and his team are exceptional at closing deals when they get face-to-face with customers. As passionate craftsmen, they know how to consult, build relationships, and win trust.

The problem was never their sales ability. It was getting enough qualified people in front of them.

Now the sales team talks to people who arrive knowing exactly what they want. They’ve been through the entire funnel. They’ve seen their design. They know the price. They’re emotionally invested. They’re ready.

The consultation is to confirm the design for their space, discuss installation details, answer final questions, build trust, and move to a contract.

The results:

• 6 projects won in 2 months (sales increased by 3x)
• Conversion from consultation to sales is 40%

Same sales team. Same configurator. The difference? A strong marketing funnel feeding qualified buyers into the system.