Let buyers design it themselves.

Your contact form is the problem.

Look at what people actually send you:

• "I want more info"
• "What does this cost?"
• "Send me a brochure"

They do not know what they want. They do not know what is possible. They do not know what it costs. And they sent that same message to ten other companies this morning.

Then you spend your week:

• Explaining the options you offer
• Writing quotes for people who never reply
• Chasing people who disappear
• Following up with people who were never serious

Your close rate ends up somewhere around 2 to 5%.

The reason is simple. People cannot picture what they are buying. They do not understand the product, so they ask the same basic questions of every company they can find.

A lot of customers struggle to visualize things. So that in itself is great because obviously customers can see what they're buying before they're even visiting the show site.

Ready-made configurators.

You do not have to build one from scratch. We take a ready-made configurator and fit it to your brand, your prices and your options, so it goes live in about a week instead of months.

• Shading & Structures Louvered roof pergola
• Shading & Structures Fabric roof pergola
• Shading & Structures Glass roof pergola
• Shading & Structures Polycarbonate roof pergola
• Outdoor Buildings Garden room
• Outdoor Buildings Garden office

There are more than 200 others in the template library.

What it actually does.

A configurator does something a contact form never can. People design their own product, see it in 3D, try every option and get a price. On their own, in a few minutes.

They see it, not a photo of something else

They are building their own garden room, pergola or awning. They can spin it, zoom in, walk around it. Once they can see it, they can imagine it at home.

They learn what is possible

Two to ten minutes of clicking through sizes, colours and extras, and they know your product properly. By the end they know what they want.

They get a price straight away

No waiting, no back and forth. If it is over their budget they find out immediately, and you did not spend an hour quoting someone who was never going to buy. If it is within budget, they are ready to talk.

They are properly interested

Someone who spent ten minutes designing their dream product is in a different world from someone who typed "send me more info". They put time in. They made something. They saw the price. And they are still here.

When the lead comes through, it's already jumped to sales stage. We go from marketing-qualified straight to sales-qualified because they have the pricing. We're not wasting time giving them an estimate and following up. We're focusing on the ones that are actually genuinely interested.

The configurator effect.

Leads from a configurator are not the same animal as leads from a contact form.

The fact that somebody spends time to look at the front, the sides, apply different claddings to all the different orientations shows they're obviously really, really interested. When we're speaking to them, they have a good idea of what they want. It's more just about firming things up.

It sorts out the tyre kickers.

Ask for a name, an email and a phone number before the configurator opens. Three fields, and they do three jobs.

1. Willingness to hand over an email

Someone who will not give an email address to use a free design tool is not going to buy a 20,000 garden room. You just saved an afternoon.

2. Their details carry through

When they finish and ask for a quote, the fields are already filled. Nobody types anything twice, and roughly twice as many people finish.

3. You keep the lead either way

If they start designing and stop, you still have their details and can follow up.

In terms of time management in the office, it means we get through the inquiries fast, but we're dealing with the inquiries that need our attention rather than dealing with every inquiry of which a number are not relevant because they're not our customer.

Try one yourself.

Go through a configurator the way your customers would, and let the sample quote land in your inbox. It takes about two minutes.

Try a configurator

What it did for real businesses.

• Pergola seller Garden Spirit sold 631K of pergolas on 6K of ads
• Pergola manufacturer Caribbean Blinds turned a dead ad channel into 508 leads
• Garden room seller Spolding and Sons tripled garden-room sales in 12 weeks
• Pergola seller YourPergola saved 166 hours in four months
• Blinds manufacturer Dekor senčila sent 380% more quotes
• Garden room manufacturer Hrovat: 133M in quotes and 4x more leads
• Pergola seller Nordin sold 30 pergolas in 90 days from a standing start
• Fence manufacturer Impol went from 50 to 700 inquiries a year
• Carport manufacturer Armat lifted sales 40% in three months

All of them are in customer stories.